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- <text id=93HT0244>
- <title>
- 1940s: Joe Louis
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1940s Highlights
- PEOPLE
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- Joe Louis
- </hdr>
- <body>
- <p>(September 29, 1941)
- </p>
- <p> Race-proud Manager Roxborough, pleased with his puppet,
- continued to use Joe Louis as an ambassador of racial good will.
- He advised Joe to treat his opponents with unusual deference,
- inside the ring and out. He forbade him to have his picture
- taken with any white woman, or ever to enter a cabaret alone.
- </p>
- <p> Louis learned his apt well. Today, after four years of
- monopolizing the world's heavyweight championship, he is not
- only the idol of his race but one of the most respectable
- prize-fighters of all time. From the sorry pass to which a
- series of second-raters had brought it (Sharkey, Carnera, Baer,
- Braddock), he restored the world's championship to the gate and
- almost the vigor that it had in Dempsey's day.
- </p>
- <p> He did other notable things: he took on all comers, fought 20
- times in four years, was never accused of a fixed fight, an
- unfair punch, disparaging comment. "I want to fight honest," he
- has often told newsmen, "so that the next colored boy can get
- the same kinda break I got. If I `cut the fool,' I'll let my
- people down."
- </p>
- <p> All this did not make Joe Louis a dramatic figure but it
- stored up treasure in Heaven and on earth for Joe Louis and his
- people. Joe makes no pretense of being a leader of his race. He
- knows his limitations. He is a good and honest fighter and a
- simpleminded young man. But intelligent Negroes are grateful to
- him for remaining his own natural self and thereby doing much
- to bring about better racial understanding in the U.S.--doing
- more, some of them say, than all the Negro race-leaders
- combined.
- </p>
-
- </body>
- </article>
- </text>
-
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